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Cash-strapped party makes bid to raise the tone of debate in runup to 7 May poll – and save money

Labour has scrapped all plans to run billboard posters of David Cameron during the general election campaign in what it says it is a deliberate attempt to avoid “negative personalised adverts” and raise the tone of debate.

The decision, announced by Labour’s campaign chief, Douglas Alexander, follows the release of a series of Conservative posters which have been widely criticised even by their own supporters for being ill-judged and unduly personal.

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