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Tim Hill takes a look at the best of the adverts from the biggest day in US sports


The first ad, shown midway through the first quarter, was Amy Purdy for Toyota. This is a strange ad. Purdy is a Paralympian, and she has prosthetic legs – she had both legs amputated below the knee when she was 19. In the ad, she’s shown skiing, ballroom dancing, snowboarding, modelling, generally being a boss – and driving a Toyota in exotic lcations. The ad’s overlaid with inspirational quotes from Muhammad Ali: “I will show you how great I am.” Purdy is undeniably great, but the link between Purdy and the new Camry is tenuous: it’s only a car! There’s something in there about greatness, and dedication, but it’s elusive.


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