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Camilla Hansson says she will not renew her contract after the UK advertising watchdog ruled that the mobile phone maker’s campaign objectified women

Miss Sweden has quit as the face of a UK mobile phone company, saying its ad that was banned for objectifying women “went a bit too far”.

Camilla Hansson told the Guardian she decided not to renew her contract with following the decision by a UK watchdog as the row about its advert - in which she did not appear - was “not something I can be associated with”.

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