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With original series now launching every fortnight, Netflix’s business model is truly pioneering. Where next for the company?


Netflix is the most successful paid internet TV service and a poster-child of the great media migration to time-shifted viewing around the world. No ads, no scheduling constraints, and entire season sets made available based on customer data. It’s the emergence of a new model and viewing habit set by Netflix.


In early January the Golden Globe awards saw the traditionally dominant broadcasters make way for Netflix and Amazon, with Kevin Spacey taking best actor for House of Cards and Transparent taking best comedy. This provided further clout to the next generation of “data-driven” productions. With such a prelude, the anticipation has been rife for House of Cards season 3, launching today. The company also plans to launch a new show every fortnight.


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