Skip to main content

make money from home

Once FC Barcelona were holdouts against footballing sponsorship. Now they’re jetting off on stereotype-filled adventures with the big-money airline


Time was when you grudgingly admired ads featuring elite footballers in the pay of heavy-hitting sponsors. Remember the one featuring the Brazilian World Cup team ball-juggling through Rio airport? That was 1998. This century has seen the format over-egged to absurdity: Wayne Rooney scattering a wall of techno-Visigoths with a fiery, projectile free kick and so forth. For Qatar Airways’ latest, featuring Barcelona players exclusively, the inanity-ometer has been ratcheted up to 11. To underscore the airline’s boast that it can fly you to various parts of the world, the ad features Barca players jetting off for adventures with notable international stereotypes. So, in Japan, Lionel Messi naturally becomes involved in a martial arts scenario, while in Paris, Gerard Piqué is surrounded by Marcel Marceau-type mime artists playing invisible football. More puzzlingly, in Dallas, Luis Suárez, poncho’d and saddled up, confronts a group of locals whom he, or rather his horse, confounds with a hoofed volley.


This is sad not just because it’s sad but also because once FC Barcelona were holdouts against footballing sponsorship. Their shirts bore only the logo of Unicef. All that changed in 2010 when they accepted this current deal, worth €150m. Still sadder is the Qatar association – the country set to host the 2022 World Cup in domestic-season-destroying November amid suspicions of corruption and staggering loss of life among construction workers. Nike turned Brazil into a team people enjoyed seeing get beaten; could the same happen to Barcelona?


Continue reading...



from Advertising | The Guardian http://ift.tt/1zoSpt3

via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Information To Help You Purchase The Right Struggle With Addiction Books Turlock CA

By Ronald Carter Doing away with a habit is never easy. If you have no cash to go to rehabilitation centers, then you will have to do it by yourself. One way of accomplishing this is reading motivational and inspirational materials. You do not have to wait until you hit the lock button. The tips are aimed to help you find good Struggle with addiction books Turlock CA . The internet has made access to the information incredibly easy these days. Also when you want to purchase any item, you will find lots of people advertising online. So, you will not only find the information about the product that you are searching for, but also you will know where you can find it. In this case, search for booksellers in this location. Besides knowing the stores, you ought to be aware of a specific book you need. Authors write about different themes, and it could be a waste of time if you need a book that talks about another topic. So, research about the titles and the content so that it can b
Post a Comment
Read more

Innovative Operational Improvement Tips For Commercial Or Industrial Setups

By Jose Williams Efficiency results in more profits for a business and improved customer satisfaction. Improving on your operations is one way of achieving efficiency. Each commercial concern is required to institution operational improvement measures to boost the confidence and competence of employers as well as secure the trust of clients. Here are tricks every business can use to achieve better efficiency. Hire the right people into positions within your business. The health and efficiency of organizations is dependent on the competence of the people working there. Professionals ensure that the right things are done at the right time. In case there are machines to be operated or goods to be forwarded, only a skilled and competent person will ensure that this is done. With the right actions at the right time, efficiency will improve. Invest in appropriate technology for your operations. Technology makes operations precise and reliable. It also speeds up production and proc
Post a Comment
Read more

How To Buy The Right Furnishing From Furniture Stores In Batesville AR

By Elsa Noel Furnishing is a very important aspect of each and every home. Furnishing ensures that your home is comfortable for you to live in; it also makes your home look appealing. Your guests will also be comfortable when they visit your home. A living is a very important part of any home whether you live alone or not. You have to ensure the furnishing in your living room is appealing and also lasts for a long time. Visit furniture stores in Batesville AR to get the best furnishing for your home. To achieve a classic look for your home, you need to engage with experts who are competent in installing the right fixtures in your rooms. Your office should also have the right kind of fixtures. This is because; clients will judge your business by the look of your office. You should therefore consider enhancing the look of your office so that it can create a good impression to your clients. Furthermore, the kind of fixtures you install on your home or office, should guarantee m
Post a Comment
Read more