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Customers are willing to share data in return for some value exchange, but permission must be built into the heart of campaigns, explains co-founder


• Guardian Changing Media Summit 2015 – programme


What can you tell us about mCordis and your role there?


I am the co-founder of mCordis along with Michael Becker, based in San Francisco. The company is now 15-months-old and was created to fill the knowledge gap around mobile. We focus on two ways of doing this: through education; and neutral advisory services.


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