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Salvation Army South Africa launches hard-hitting viral campaign inspired by ‘What colour is the dress?’


Last week’s “What colour is the dress?” social media meme has been adapted by The Salvation Army South Africa for a hard hitting viral ad for its #StopAbuseAgainstWomen campaign.


Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen http://ift.tt/18nFSzH


Related: The dress quandary: 'It's an illusion. But everything is an illusion'


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