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Like Vice’s Barack Obama coup, site’s grilling of the prime minister is aimed at not just boosting traffic, but gaining commercial credibility


David Cameron is to be interviewed live on Monday afternoon, streamed across the internet (via Facebook) by the UK outpost of BuzzFeed, an outlet that only launched on these shores two years ago and didn’t exist anywhere until 2006.


The interview will be conducted by 25-year-old Jim Waterson, BuzzFeed UK deputy news editor, in an informal “Brews” format usually used for more glitzy stars such as Sir Patrick Stewart and Daniel Radcliffe.


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