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Advert in which customer claimed health insurance ‘probably saved my life’ was likely to mislead consumers, rules watchdog

An ad for Bupa has been banned for implying that cancer patients who receive private healthcare have a higher chance of survival.

Bupa’s TV ad featured a voiceover stating: “Growing up my family always had Bupa health insurance. It probably saved my life.

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from Advertising | The Guardian http://ift.tt/19CjaoC

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