Reflecting on YouTube’s 10th anniversary, Matt Brittin talks about the past, present and future of the video behemoth, and its significance for brands
Watch highlights from Matt Brittin’s keynote at the 2015 Guardian Changing Media Summit. Some of his key insights were:
One of the interesting things about YouTube is that it doesn’t know the bounds of time or space so [a large percentage of views come from outside the country where the video is published]
Four of the top 10 videos in the UK last year were from brands
What’s coming next? I don’t know. What we do know is that the internet population is going to close to double by 2020
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