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Author and ex-ad professional Thomas Kolster on the responsibility of advertising and why its role must change


What can you tell us about your Goodvertising book and project?


In the past few decades advertising has dominated and interrupted every part of our lives, but people are beginning to question the value of that relationship. People want brands to deliver real value and solve some of society’s biggest problems. Goodvertising is a book about the world-bettering power of creativity in advertising. It’s developed into a project that showcases the brands and agencies that dare to search for new, more meaningful ways forward. It’s time to repair the strained relationship. Goodvertising has effectively become a movement for hammering some common sense into brands.


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from Advertising | The Guardian http://www.theguardian.com/media-network/2015/apr/13/goodvertising-thomas-kolster-advertising-twitter

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