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The Gain Theory aims to help advertising group’s clients deliver more effective ads, with hubs in London, New York and Bangalore


Global advertising group WPP is launching a new 200-person consultancy called The Gain Theory aimed at helping its clients use data and technology to deliver more effective ad campaigns.


The new company will be built around hubs in London, New York and Bangalore, serving the US, Asia-Pacific and Europe, the Middle East and Africa regions.


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