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BuzzFeed’s deleted articles on Dove and Hasbro and the Telegraph’s HSBC debacle highlight the dilemmas

New guidelines from the American Society of Magazine Editors about the relationship between commercial and editorial last Wednesday smacked of closing the stable door after the horse has bolted. Some of Asme’s biggest members already allow journalists to produce content for advertisers despite it being previously verboten.


Asme’s changes, which ended a bar on cover ads and jettisoned an admirably simple edict – “Don’t ask editors to write ads” – underline the difficulties of a trade organisation keeping up with a media industry under pressure to do business in new and possibly dubious ways. The challenges are coming so thick and fast it sometimes feels that no one, in any country, is getting this relationship right.


Related: Peter Oborne: advertising is consumerist sewage


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