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Advertising watchdog says general impression of advert was of ‘sultry glamour and intimacy’ and images of vapour had the appearance of tobacco smoke

A “glamorous” television ad for electronic cigarettes has been banned for creating a strong association with traditional tobacco smoking.

The ad for Mirage Cigarettes showed a man and woman using e-cigarettes amid clouds of vapour, while on-screen text read “choice”, “flavour” and “freedom”.

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from Advertising | The Guardian http://ift.tt/1EQ8twS
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