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Join us and our expert panel from 5.30pm on Monday 27 April to discuss how tech is shaping the future of advertising for brands, agencies and consumers

• Post your questions for the panel below the line

The ad industry is entering a new era. Never before have brands, advertisers and marketers had the opportunity to both reach and better understand their target consumers. Through data based-services, location and mobile advertising, brands are finding ways to personalise marketing to individual customers, offering them access to real time offers, local services and personal recommendations.

Advances in technology have allowed for more innovative approaches to out-of-home advertising, with location technology used to offer more immersive, interactive experiences for consumers.

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