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Thousands of people angered by the advert for Protein World weight-loss products will protest in Hyde Park on Saturday

People angered by a controversial advert featuring a bikini-wearing model and asking “Are you beach body ready?” are planning a mass demonstration, complaining that the campaign promotes negative body issues.

Thousands of people have signed an online petition for the posters, for Protein World weight-loss products, to be removed from London’s Underground stations. Others have organised a “taking back the beach” protest, set for London’s Hyde Park on Saturday.

Loved seeing this earlier. I love london! #everybodysready http://ift.tt/1z5ZHZa

Been waiting for this ad to cause a stir #eachbodysready #everybodysready http://ift.tt/1z5ZHZe

@lawrencedarcy This is not feminism, it is extremism. #getagrip #BeachBodyReady #Winning

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from Advertising | The Guardian http://ift.tt/1z5ZGEE
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