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Advertising watchdog to launch investigation into posters for Protein World weight-loss products featuring model in bikini

The advertising watchdog is to launch an investigation into the controversial ad campaign featuring a model in a bikini that asks “Are you beach body ready?”.

The ad campaign, which promotes Protein World weight-loss products, has sparked widespread criticism that it objectifies women.

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from Advertising | The Guardian http://ift.tt/1J8Zyo2
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