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Beer brand posts its ‘beach body ready’ advertisement on the Tube, next to Protein World’s controversial campaign

Carlsberg don’t do beach ready bodies but if they did … They’d move quickly to snap up some posters slots on the London Underground next to the widely vilified “beach body ready” ads. The beer brand is banking that its take on a beach body – a beer bottle in a yellow bikini bottom - will go down a bit better than the mass protests, online petition and ban from the ad watchdog that attended Protein World’s bikini-clad model. Milking the PR battle to the end, thick skinned and unapologetic Protein World has retweeted the image arguing that “If @Carlsberg are getting involved, you know you are #winning”.

If @carlsberg are getting involved, you know you are #Winning http://pic.twitter.com/8ibMeFlQ71

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