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Join us from 1pm (GMT) on Thursday 14 May to discuss what the rapid rise of ad tech means for brands, publishers and agencies

As technology continues to advance and shift at pace, the ad tech industry must make the same evolution. The speed at which new trends, gadgets and platforms emerge means that ad tech providers face a constant race to keep up with both brand needs and consumer expectation. With digital media spend increasing, competition within the ad tech sector is intensifying, so providers must find ways to stand out in a crowded media landscape.

Consumers too have a stake in the rise of ad tech. As the usage of private data becomes more of a pressing issue, what can be done to reassure users that their data is being used responsibly in the face of increasingly specialised, personalised ads? Furthermore, how is the legal system adjusting and redefining itself to legislate as services and platforms evolve so rapidly?

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