Here are the best insights from our online discussion on how new digital platforms and devices are changing advertising and marketing
Technology is the enabler, not the message
Tech is great, but the most important thing for advertisers is to think how you can deliver value for your consumer. Think about the message and how you want people to feel, or what you want them to do, then think of the best medium to deliver that.
from Advertising | The Guardian http://ift.tt/1DEhJwX
via IFTTT
Comments
Post a Comment