The ability specifically to link what individuals view on TV and other media to what they buy is unlocking the marketing holy grail
In July 1969, all three UK television channels – BBC1, BBC2 and ITV – covered the Apollo 11 moon-landing mission. Only the BBC2 sections were broadcast in colour, full-colour television in Britain being a few months away.
For those of us not old enough to bear witness, one can only begin to imagine the wonder those transmissions must have had on awestruck viewers, peering with amazement at what was unfolding in the skies above.
The days of comfortingly vague briefs asking to 'raise brand awareness amongst housewives' are disappearing
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