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Brandz power list also sees Facebook soar thanks to Instagram and WhatsApp acquisitions, while Vodafone is top UK brand

The launch of the iPhone 6 and its smartwatch helped Apple to easily overtake Google and reclaim the mantle of world’s most powerful brand, according to a survey.

Apple has been named number one in the annual Brandz global brand power list, with a 67% increase in estimated value to $247bn (£161bn), while Facebook proved to be the biggest mover among the top 100 doubling its brand value to more than $70bn.

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