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ASA says record level of complaints last year was partly due to the use of Twitter and Facebook to drive campaigns against controversial adverts

The internet has overtaken television as the most complained-about advertising medium in the UK, with a surge of 35% in the number of consumers registering concerns over digital campaigns last year.

The Advertising Standards Authority said that the total number of complaints about all UK advertising rose by a fifth last year to a record 37,073 complaints.

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