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The world has changed so much since the 1960s but advertising’s ideals and our desires remain the same

The defining moments of Mad Men have been in its creative pitches. “The Carousel”, “It’s Toasted”, “Mark Your Man”, are creative ideas that say as much about the characters, the era and the attitudes as they do about the client’s products. They are marked by a desire to create an emotional connection, ignoring rational product features.

Don Draper tells us that every great ad tells a good story. But he also says, “if you don’t like what they’re saying, change the conversation”. Even though the world has changed since the 1960s when the series is set, storytelling, emotional connection, and reframing the conversation remain as relevant in advertising today as they were then. But how would these defining pitches look in today’s advertising landscape? This is the story of five great Mad Men pitches re-imagined in today’s world.

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from Advertising | The Guardian http://ift.tt/1cS11EE
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