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Being more transparent with clients can help build trust, solve problems and encourage better creative in agencies

I’m about to do something I’ve never done before: send our clients a photo of a hastily scribbled whiteboard to explain how we’ve been approaching their million-dollar ask.

After a day of debate, we’ve hit a snag. We get on a quick call with three clients, hoping they know something we don’t. Turns out, they do. Ten minutes later the call wraps and everyone feels good about the decision.

Clients must be interested in seeing incomplete thoughts. Some are not

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