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Movie hardman stars in Kik’s £1.2m primetime campaign – but is not shown ‘vaping’ on screen

Vinnie Jones is to become the first celebrity to sign up to front a primetime TV campaign promoting e-cigarettes in the UK.

Jones, known for roles in films including Guy Ritchie’s Lock Stock and Two Smoking Barrels, is taking his tough guy persona to the small screen to promote Kik e-cigarettes.

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