Skip to main content

make money from home

The idea behind neuromarketing is that the brain can reveal hidden and profitable truths, but this is misleading

Marketing has discovered neuroscience and the shiny new product has plenty of style but very little substance. “Neuromarketing” is lighting up the eyes of advertising executives and lightening the wallets of public relations companies. It promises to target the unconscious desires of consumers, which are supposedly revealed by measuring the brain. The more successful agencies have some of the world’s biggest brands on their books and these mega-corporations are happy to trumpet their use of brain science in targeting their key markets. The holy grail of neuromarketing is to predict which ads will lead to most sales before they’ve been released but the reality is a mixture of bad science, bullshit and hope.

First, it’s important to realise that the concept of neuroscience is used in different ways in marketing. Sometimes, it’s just an empty ploy aimed at consumers – the equivalent of putting a bikini-clad body next to your product for people who believe they’re above the bikini ploy. A recent Porsche advert apparently showed a neuroscience experiment suggesting that the brain reacts in a similar way to driving their car and flying a fighter jet, but it was all glitter and no gold. The images were computer-generated, the measurements impossible, and the scientist an actor.

The idea that the brain can reveal hidden truths about consumers is misleading

Continue reading...

from Advertising | The Guardian http://ift.tt/1eRrUua
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Information To Help You Purchase The Right Struggle With Addiction Books Turlock CA

By Ronald Carter Doing away with a habit is never easy. If you have no cash to go to rehabilitation centers, then you will have to do it by yourself. One way of accomplishing this is reading motivational and inspirational materials. You do not have to wait until you hit the lock button. The tips are aimed to help you find good Struggle with addiction books Turlock CA . The internet has made access to the information incredibly easy these days. Also when you want to purchase any item, you will find lots of people advertising online. So, you will not only find the information about the product that you are searching for, but also you will know where you can find it. In this case, search for booksellers in this location. Besides knowing the stores, you ought to be aware of a specific book you need. Authors write about different themes, and it could be a waste of time if you need a book that talks about another topic. So, research about the titles and the content so that it can b
Post a Comment
Read more

Innovative Operational Improvement Tips For Commercial Or Industrial Setups

By Jose Williams Efficiency results in more profits for a business and improved customer satisfaction. Improving on your operations is one way of achieving efficiency. Each commercial concern is required to institution operational improvement measures to boost the confidence and competence of employers as well as secure the trust of clients. Here are tricks every business can use to achieve better efficiency. Hire the right people into positions within your business. The health and efficiency of organizations is dependent on the competence of the people working there. Professionals ensure that the right things are done at the right time. In case there are machines to be operated or goods to be forwarded, only a skilled and competent person will ensure that this is done. With the right actions at the right time, efficiency will improve. Invest in appropriate technology for your operations. Technology makes operations precise and reliable. It also speeds up production and proc
Post a Comment
Read more

How To Buy The Right Furnishing From Furniture Stores In Batesville AR

By Elsa Noel Furnishing is a very important aspect of each and every home. Furnishing ensures that your home is comfortable for you to live in; it also makes your home look appealing. Your guests will also be comfortable when they visit your home. A living is a very important part of any home whether you live alone or not. You have to ensure the furnishing in your living room is appealing and also lasts for a long time. Visit furniture stores in Batesville AR to get the best furnishing for your home. To achieve a classic look for your home, you need to engage with experts who are competent in installing the right fixtures in your rooms. Your office should also have the right kind of fixtures. This is because; clients will judge your business by the look of your office. You should therefore consider enhancing the look of your office so that it can create a good impression to your clients. Furthermore, the kind of fixtures you install on your home or office, should guarantee m
Post a Comment
Read more