Skip to main content

make money from home

The idea behind neuromarketing is that the brain can reveal hidden and profitable truths, but this is misleading

Marketing has discovered neuroscience and the shiny new product has plenty of style but very little substance. “Neuromarketing” is lighting up the eyes of advertising executives and lightening the wallets of public relations companies. It promises to target the unconscious desires of consumers, which are supposedly revealed by measuring the brain. The more successful agencies have some of the world’s biggest brands on their books and these mega-corporations are happy to trumpet their use of brain science in targeting their key markets. The holy grail of neuromarketing is to predict which ads will lead to most sales before they’ve been released but the reality is a mixture of bad science, bullshit and hope.

First, it’s important to realise that the concept of neuroscience is used in different ways in marketing. Sometimes, it’s just an empty ploy aimed at consumers – the equivalent of putting a bikini-clad body next to your product for people who believe they’re above the bikini ploy. A recent Porsche advert apparently showed a neuroscience experiment suggesting that the brain reacts in a similar way to driving their car and flying a fighter jet, but it was all glitter and no gold. The images were computer-generated, the measurements impossible, and the scientist an actor.

The idea that the brain can reveal hidden truths about consumers is misleading

Continue reading...

from Advertising | The Guardian http://ift.tt/1eRrUua
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Bobby Jain Credit Suisse: How Are Nintendo's Profits?

By Rob Sutter When looking at the big video game companies we all know and love, Nintendo does not seem to have as much awareness to consider. After all, the PlayStation 4 and Xbox One alike seem to be the apple of every gamer's eye while the Wii U is cast aside time and time again. As a result, shouldn't his mean trouble for Nintendo in general? This is not necessarily the case and I am sure that Bobby Jain Credit Suisse can look deeper into the idea of profits. Nintendo has a great amount of money to consider and it is stored in the bank in case of financial matters becoming too strenuous. This is a point that can be easily contrasted to not only Microsoft but Sony as well. For example, it was reported that Sony had to close down one of its office buildings for the sake of reducing costs. It's one of those matters that make the general public realize that there is more to these companies than simply the element of gaming. Nintendo may not exactly be in the cle...
Post a Comment
Read more

How To Buy The Right Furnishing From Furniture Stores In Batesville AR

By Elsa Noel Furnishing is a very important aspect of each and every home. Furnishing ensures that your home is comfortable for you to live in; it also makes your home look appealing. Your guests will also be comfortable when they visit your home. A living is a very important part of any home whether you live alone or not. You have to ensure the furnishing in your living room is appealing and also lasts for a long time. Visit furniture stores in Batesville AR to get the best furnishing for your home. To achieve a classic look for your home, you need to engage with experts who are competent in installing the right fixtures in your rooms. Your office should also have the right kind of fixtures. This is because; clients will judge your business by the look of your office. You should therefore consider enhancing the look of your office so that it can create a good impression to your clients. Furthermore, the kind of fixtures you install on your home or office, should guarantee m...
Post a Comment
Read more

Easily Selecting From Toowoomba Wedding Photographers

By Linda Ruiz Marriage is often considered to be an excited step for any couple to take throughout the course of their relationship. Celebrations are usually dependent on a significant number of coordinated efforts and service providers that must all come together in a simplified and affordable manner for the sake of creating a special day. Any couple that is considering this phase of their special day should be versed in deciding from Toowoomba wedding photographers as part of ensuring their pictures are the best quality possible. A wedding photographer is trained in working with clients to make sure great pictures are taken of their special day. Couples are usually focused on this kind of professional when trying to avoid the need to rely on amateur shots and are focused heavily on great memories. The selections people make from the numerous professionals are performed with a large amount of careful consideration. People of Toowoomba that are focused on this type of servic...
Post a Comment
Read more