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Talking to PR chief Richard Edelman at the Cannes Lions festival, the celebrity chef says he tries to put down painful failures to ‘research and development’

Jamie Oliver has admitted he has “fucked up about 40%” of business ventures he has embarked on – despite his estimated £180m personal fortune.

Oliver, whose business empire spans TV, books, restaurants, digital and licensed products, said he came to the estimate while recently reflecting on his 17-year career.

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