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While billed as the home of great ideas, Cannes is really a place where buyers and sellers mingle, dream, haggle and hope

The Cannes Lions festival continued to outdo itself this year, with a record number of creative entries (over 40,000, generating $22.7m in entry fees for 21 categories), 13,000 total attendees, and if the truth were known, a record percentage of attendees whose interest in creative awards was marginal or zero.

Although the festival is billed as the home of great ideas, where creativity is seen as “the driving force for business, for change and for good,” Cannes is really an open-air bazaar, where buyers and sellers mingle, dream, haggle and hope.

Related: Does winning a Cannes Lion still matter?

Related: Cannes Lions: will advertising ever again be about the people it serves?

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