First, there was Emoji Dick, a crowdfunded translation of Moby Dick into emoji. Then Ikea created its own set of emoji – which, unfortunately, nobody could figure out how to put together. Then Yelp let you search with emoji and Domino’s let you order pizza through emoji. And on and on and emoticon. Now, however, things have come to a (smiley, yellow) head. I’m calling it: we’ve reached peak emoji.
So what’s driven me to this emojional proclamation? Well, Chevy has. The General Motors-owned car manufacturer has published a press release entirely in emoji. “Words alone can’t describe the new 2016 Chevrolet Cruze,” the company announced, “so to celebrate its upcoming reveal, the media advisory is being issued in emoji.” Here is some unsolicited life advice: if “words alone” can’t describe something, it might be time to buy a dictionary.
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