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It's a genuine A-Z of advertising this week as we open with a splendid celebration of barmy Britishness for the AA and end with a group of golfers being led up the garden path for Zurich Insurance. In between, Isla Fisher reveals her inner monologue for ING Direct; the French go seriously over the top in a Volvic advert and charity Breast Cancer Now considers the idea that someone in the future will be the very last person to ever die of the dreadful disease Continue reading...

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