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Also in this week’s roundup, true stories of AA breakdown recovery, women talk to Breast Cancer Now, and golfers find the funny side of Zurich insurance

You don’t really know what’s going on as this advert gets under way but, once you realise what it’s getting at, you have to admire its celebration of British barminess. At the heart of it all, the gallant AA breakdown men are turning up to rescue the motorists who find themselves in these unlikely scenarios … each of which is based on a true story.
Agency: adam&eveDDB
Director: Scott Lyon

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