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Successful brands must consider how to make their story stand out at every opportunity – so how does this translate in a digital world?

As human beings we have an innate desire to relate our experiences to the lives of those around us, which we do best when the message is conveyed in a story. It’s how our brains are wired. From global brands to global religions, all convey their doctrine best through engaging and life-changing stories. These days we use numerous types of media to communicate, but even emojis need to support that story message.

So how do you tell your brand story in a way that it stands out in the digital world? The answer is to have a strong narrative. Not only does this increase engagement in a world of screens competing for our attention; it also improves search engine rankings because people will connect with it and be more likely to share it. More shares on Facebook improve your reputation and move your content higher. As a result, your target audience moves from liking your brand to preferring and even loving it.

Try describing a campaign like it’s a movie trailer voiceover

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