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From research and preperation to creative and distribution, join us and a panel of experts from 1-2:30pm BST on Thurs 6 August to discuss what makes for a successful ad campaign

AdAge’s list of the top 15 ad campaigns of the 21st century makes for a pretty neat playbook on how advertising should be done.

The past 15 years was a period of significant technological upheaval that caused so much change in the way ads are made, served an consumed. Yet, in the face of such disruption, iconic campaigns such as Budweiser’s Whassup, Dove’s Campaign for Real Beauty, Old Spice’s The Man Your Man Could Smell Like and Metro Trains’ Dumb Ways to Die have all succeeded, winning hearts, minds, column-inches and the public’s hard-earned pennies.

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from Advertising | The Guardian http://ift.tt/1Kys2My
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