More than half of viewing is done on mobile devices, says ZenithOptimedia, which also predicts a fall in television viewing next year
People around the world will be spending an average of almost an hour a day watching online video by the end of next year, and more than half of that will be spent on a mobile device, according to a report from ZenithOptimedia.
Mobile devices will become the dominant source of online video within the next 12 months, and television will peak this year, before starting to fall for the first time, predicts the firm, part of advertising group Publicis.
Related: UK viewers ‘spend five hours a week watching TV, clips and films online’
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