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Below the Belt gets a bit fresh with its tagline referencing the men’s tennis number one

Wimbledon has always thrown up plenty of sexual innuendo for tennis fans to have a good snigger at. Perhaps it’s the heat. This year, marketers are piggy-backing on Wimbledonmania. Perhaps inspired by the sight of a sweaty Andy Murray, gentleman’s grooming brand Below the Belt has launched a new tennis-themed ad for its “Fresh & Dry Balls” talc range on billboards with the line “Djockitch”, a double fault of the world number one’s surname. Monkey can see the ad land referee, the Advertising Standards Authority, fielding a few complaints. For the avoidance of doubt, the company – dreamed up by former Big Brother contestant and Mad Man Jonathan Durden – explains its products are “for those parts of our anatomies which flap about in the dark, chafing & confined in the unventilated wasteland called our pants.“ New balls please.

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