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As the number of connected devices grows, we look at how advertisers are making ever more creative campaigns

The digital advertising industry is already undergoing something of a transformation. While facing an existential threat from the ascendant ad blocker, advertisers are leading the charge to create ever more tailored advertising experiences.

The proliferation of connected devices under the internet of things (IoT) promises to disrupt the industry further by increasing the number of opportunities for advertisers to learn about and sell to consumers.

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from Advertising | The Guardian http://ift.tt/1DLiN3C
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