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The Australian beer company has broken with the past, also this week, Persil breaks to the beats and Smart opens the door to its new car

The era of the lad’s lad is over according to this commercial for an Australian lager which has a man training to be a cheerleader. In fairness, it isn’t entirely because he’s in touch with his feminine side as he appears to be motivated by a twin desire to be close to his beautiful female colleagues and the rugby stars he idolises.
Agency: adam&eveDDB
Director: Gary Freedman

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