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T Brand Studios unit will launch in August with four staff for its ‘paid posts’ in bid to attract more international clients

The New York Times is setting up a dedicated creative team for its ‘paid posts’ in London in a bid to attract more international clients.

The new international branch of the US newspaper’s T Brand Studios unit will launch next month with four staff, led by Kaylee King-Balentine, who currently oversees the studio’s video operations. They will be supported by T Brand staff in New York, but will handle client relations and editorial decisions.

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