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Viewer claimed ‘post-production techniques’ had been used to alter the star’s appearance and the effects of the moisturising cream were exaggerated

Ads for L’Oréal moisturising cream featuring Helen Mirren have been cleared over claims her appearance was digitally retouched.

The TV ad for L’Oréal Paris Age Perfect showed the 69-year-old star being offered a seat at a bus stop and looking unhappy, while her voiceover said “Ever feel like you go unnoticed? And when you aren’t, well, enough.”

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