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Six national newspaper groups, including the Sun, Mirror, Mail, Telegraph and Guardian, to run eight-week push across print and digital

An unlikely alliance of national newspapers, from the Sun and Mirror to the Mail, Telegraph and Guardian, is to launch a multimillion-pound ad campaign promoting the power of news brands.

The UK’s six national newspaper groups have come together to run a £3m ad campaign across their 18 titles which will run for eight weeks from Wednesday.

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