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Tottenham Hotspur striker joins other high-profile sport personalities such as Gareth Bale and Jose Mourinho as ‘ambassador’ for broadcaster

BT has signed up Tottenham Hotspur striker Harry Kane to appear on its football shows and in adverts promoting its sport channels.

BT has been signing high-profile sport personalities to front and appear on its shows as it looks to use sports rights, in particular football, to take on TV and telecoms rival Sky.

Related: BT Sport unveils Gary Lineker as face of Champions League coverage

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