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Social network unblocks video promoting the need for sight-loss advisers in UK hospitals after claiming it breached guidelines on language

Facebook has performed a dramatic U-turn, lifting a ban on a campaign by the Royal National Institute of Blind People that it claimed was “degrading”.

The hard-hitting ad, which aims to promote the need for sight-loss advisers in every UK hospital, asks viewers to think about how they would feel if their health was under threat.

Related: Facebook bans ‘degrading’ charity ad about sight loss

@mediaguardian @RNIB Surely the whole point of the campaign is to highlight the appalling impact of sight loss.. It is in no way degrading!

@mediaguardian @RNIB What on earth?! I was very proud to do the voiceover for this ad & am stunned that FB have deemed it too hard hitting!

We can confirm that Facebook have reversed their decision to ban our ad! Thank you all for your support! https://t.co/Ifpyi0zx2b #SeeTheNeed

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