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The social media platform did reconsider its ban on #seetheneed but it must understand that charities’ hard-hitting messages need to be told

The news that Facebook had banned the Royal National Institute of Blind People’s (RNIB) latest campaign advert about sight loss raises questions about the future of charity adverts on the social media platform. Facebook claimed the ad was “degrading” and broke its guidelines on language.

The RNIB campaign, #seetheneed, aims to highlight the need for sight loss advisers in every UK hospital. The advert shows the moment a woman is told by a doctor that she is losing her eyesight, with a voiceover relaying her fears such as losing her job and even her home. It’s hard hitting stuff - which, is exactly why it needs to be shared on social. Facebook’s decision, on Tuesday, was overturned the following day.

Related: Emotive charity advertising – has the public had enough?

Related: Up yours! Why charities keep giving us the finger

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