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Retailer selects song from 1967 Disney film for first TV campaign in a year

Waitrose has turned to a classic song from Disney’s classic 1967 Winnie the Pooh film as the soundtrack to its first TV ad campaign in a year.

The campaign, which features a digitally remastered version of the signature song from the classic film Winnie Pooh and the Blustery Day, marks a TV return for Waitrose which wants to reinforce the quality and provenance of its food.

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