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ASA takes action after saying children’s website failed to abide by August ruling that it must stop promoting paid subscriptions

The UK advertising regulator has begun a “name and shame” campaign against Moshi Monsters after the hugely popular children’s website failed to abide by a ruling that it must stop promoting paid subscriptions to kids.

In August, the Advertising Standards Authority ruled that running ads to promote subscriptions to children was a breach of the UK code on social responsibility, as well as direct exhortation and undermining parental authority.

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