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Consumers want to control how they interact with digital advertising. It’s time the industry reassesses its offering

The way we buy music has changed. Can anyone remember the last time they bought a physical album? Digital triggered a paradigm shift in music consumption and it is now causing a similar change to advertising.

In the past, advertising has always gone hand-in-hand with an acceptance that commercials will interrupt a flow of content, whether on TV, radio, cinema or even in a magazine. After all, that’s why they’re called ad breaks.

Related: iOS9 and the iPad Pro: what the latest Apple event means for marketing

Related: Future of digital advertising: consumers and advertisers need a new deal

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from Advertising | The Guardian http://ift.tt/1WjhbMK
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