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BMW taps into golfing superstitions, Domino’s effects a funny angle, Breast Cancer Now’s astonishing effort and Acura makes customer care claims

This Acura advert from the US will have extra resonance for anyone who enjoyed Channel 4’s series Humans as it taps into the same uncanny sense of otherness we get when we see near perfect replicas of our species. It isn’t clear at first why the engineer is strapping these “people” into the car but when the penny drops, it delivers a clever claim about Acura’s customer care.
Agency: Mullen Lowe
Director: Peter Thwaites

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