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The director behind some of the most viral, socially committed advertising talks about ad blocking, post-coital creativity and who he’d banish from adland

From his houseboat on the Thames, Martin Stirling, 32, has devised some of the world’s most powerful ads. His work has reached tens of millions of people, won a string of awards and raised awareness of issues as diverse as Arctic drilling and the plight of Syrian children. Everything is NOT awesome, a mesmerising parody of the Lego Movie, inspired seven million people to sign Greenpeace’s petition for the toymaker to sever its ties with Shell. Greenpeace won and the rest is history.

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