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The Sun, Mirror and Metro are biggest winners on most lucrative weekday of the year for national titles, helping to shore up declining cover sales

You may already be sick of the name, but Black Friday has helped buoy declining newspaper advertising departments to the tune of nearly £5m, becoming by some distance the biggest weekday ad take of the year.

Advertisers spent almost 80% more than on a typical Friday, with the Sun, Daily Mirror and freesheet Metro the biggest winners.

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